Typed out by hand, one at a time
Confirming an order, saying the rider has left, apologising for a delay — each one is a person typing the same sentence into a phone while the kitchen is at full tilt. Miss a few and the calls start.
Restaurants, cloud kitchens and delivery
Every order confirmed. Every regular remembered.
Order confirmations and delivery updates go out on WhatsApp without anyone typing them. A slow Tuesday gets a message to the diners who actually eat on Tuesdays, not to your whole list. And the people who order every week earn points they can spend on a free item.
Order updates on WhatsAppWhatsApp, SMS and email in one inboxPoints and rewards built in
01The gap
One phone is doing three jobs and losing at all of them.
The same handset takes the order, chases the rider, answers “where is my food”, and is somehow also supposed to bring that customer back next week. On a full Thursday, the last job never happens.
A discount everybody sees
A sign in the window reaches the people who were coming anyway. Sending the offer to your whole contact list costs you a message for every name on it, most of whom were never going to eat out tonight.
Your best diners are strangers
The family that orders every Friday looks exactly like a first-timer in your records. Nothing counts their visits, and nothing gives them a reason to keep picking you over the place next door.
02Order updates
Write the message once. Send it a thousand times.
WhatsApp sorts business messages into three kinds, and order and account updates are their own kind: Utility. Meta prices each category separately and bills you directly at its own rate, with zero QuickGrow markup — so confirming an order is never charged as a promotion.
Write the wording once
A template is a name, a category, and a body with blanks in it: “Hello {{1}}, your order {{2}} is confirmed.” Add a header, a footer and buttons if you want them. Write it in Bangla or English.
Approved templates come across
Pull your WhatsApp templates in from your business account and QuickGrow stores each one with its real category and status — approved, pending, rejected or disabled. The list you send from is the list Meta actually cleared.
Fire it from your ordering system
One call to the QuickGrow API sends a template to a phone number with the blanks filled in — order number, rider name, time. Retry a call that timed out and the customer still only gets one message.
Or build it with no code at all
No developer? Tag the contact when the order goes in and an automation takes over: send, wait, check a field, send again. Same result, built by dragging steps around.
03Inside the product
The three screens a kitchen actually lives in.
Automations
The whole follow-up on one canvas
A journey is a trigger and a column of steps. You can see the order it runs in, the wait between each step, and which channel each message goes out on — before you switch it on, and after, in the run history.
- Start it when a tag is added, a contact is created or updated, a form comes in, a date arrives, or when your own system calls it
- Steps send on WhatsApp, SMS or email, add or remove a tag, update a field, or call your system back
- Wait minutes, hours, days or weeks between steps
Quiet nights
Message the three hundred, not the eight thousand
A group is a handful of rules, and it tells you how many contacts match before you send anything. Add a rule, watch the number move, and only then decide whether the offer is worth sending.
- Rules on the tags you add, where the contact came from, an engagement score, when they last engaged, and when they were added
- Join rules with and / or — biryani buyers who have not ordered since last month, for example
- The count is live, so a new contact who fits the rules joins the group with no work from you
Service
“Where is my food” gets answered once
When someone replies to an order update, the reply becomes a thread in one shared inbox — WhatsApp, SMS and email in the same list, with the customer record open beside it.
- Assign a thread to whoever is on the counter tonight
- Answer with a saved quick reply for the questions you get every single service
- Resolve, reopen or close, so nothing sits unanswered while the phone rings
04Regulars
Points for the people who order every week.
Award points against a diner when they pay — for a purchase, a referral, or anything you decide is worth rewarding. QuickGrow keeps the balance, the lifetime total and the tier, and moves someone up the moment their lifetime total crosses the line. Points earn faster at every step up.
| Bronze | Silver | Gold | Platinum | |
|---|---|---|---|---|
| Lifetime points to get there | 0 | 500 | 2,000 | 5,000 |
| Earn rate on the points you award | 1x | 1.25x | 1.5x | 2x |
| What the diner is told they get | Rewards access | 25% bonus points | 50% bonus points, priority support | 2x points, exclusive rewards, VIP support |
| Can spend points in your rewards list | Yes | Yes | Yes | Yes |
A free dessert, or a code
Decide what points buy: a free product, a discount code, free delivery, or something you describe yourself. Set the points cost and the stock, switch a reward off when the special ends, and read every redemption back in one history.
Every award has a reason on it
Points are awarded with a reason and a reference, so a balance can be explained to the person holding it. You can also set how long points last and how much warning a diner gets before they run out.
A referral code per diner
Give each customer a code of their own, count what came in through it, and see who is actually sending you tables on a leaderboard.
05Channels
Which channel carries which message.
Buy one channel or all three. Whatever you buy, the contacts, the groups, the journeys and the inbox are the same — you are not running three separate tools and reconciling them by hand.
| SMS | |||
|---|---|---|---|
| Best for | Order confirmations, delivery updates, back-and-forth with the customer | Tonight-only offers and reminders that have to be read | A weekly menu, receipts, a longer offer with pictures |
| You need | A number on WhatsApp and a business account | A mobile number | An email address |
| It arrives from | Your WhatsApp business profile | Your brand name with Masking SMS, a shared number without it | Your own address, from your mail server or ours |
| Sold as | Nothing to buy — Meta bills you directly, at Meta's own rate | Masking and non-masking, each on its own volume slider | Included volume, or bring your own mail server |
| Replies land in the shared inbox | Yes | Yes | Yes |
06Cost
What this costs a restaurant.
Two things: a platform fee, and the messages you send. Buying managed volume waives part of the platform fee, and buying enough Email and SMS volume waives it entirely. Already have your own mail server or SMS account? Bring it and pay the platform fee only. A longer billing term discounts the fee and the volume on separate ladders, and the pricing page does the blended sum for you.
07What you get
The parts you would otherwise have to think about.
Getting diners onto the list
- A sign-up form as a link on the receipt, a QR on the table, or one line of code on your site
- Upload the numbers you already have from a spreadsheet, with the columns matched for you
- Choose whether a diner you already have is skipped or updated, so a regular is never duplicated
Every send
- Send now or schedule it, then pause, resume or cancel while it runs
- Delivered, opened and clicked counted per campaign, and per recipient
- WhatsApp, SMS and email results side by side, so you can see which one filled the tables
Staying on the right side of it
- Consent recorded against each contact, with its history
- A diner who replies STOP lands in your inbox; take them off the list and every later send skips them
- Per-person daily and weekly limits, so nobody gets five messages in one evening
08Questions
Before you sign up.
Can I send order updates without buying marketing volume?
Yes. WhatsApp bills by template category — Utility for order and account updates, Authentication for login codes, Marketing for promotions — set by Meta, and billed directly to your own payment method with zero QuickGrow markup on any of them.
Will messages go out at 11pm while we are still delivering?
Not by default. QuickGrow holds SMS and WhatsApp sends to a Bangladeshi number between 9pm and 8am local time. That keeps a late promotion from turning into a complaint, but it applies to order updates too — so if your kitchen serves past 9pm, raise it with us before you go live rather than after your first late service.
Do I need a developer to make order updates automatic?
Not necessarily. If your ordering system can call a web address, one call to the QuickGrow API sends a template with the order number filled in, and a retried call will not send twice. If it cannot, tag the contact when the order goes in — by hand, from a form, or in bulk — and an automation sends the messages from there.
Confirm tonight's orders without typing them.
Set up one template, connect your list, and let the follow-up run itself.